Many people ask me "What is the shortest and fastest action I could take on search engine optimization?" While there are many things you could do, here is my response for how to optimize one page of your website very quickly. (Preferrably the index page.) Repeat for other pages if necessary.
1) Put Keywords in Page Title. The Page Title is one of the most important things that Google, Bing, and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.If you do not know what keywords to put, use Google Wonderwheel. Also, pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words.
2) Put Keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file / page name itself.
3) Put Keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase - do not make it long, less is more.
4.) Use Keyword in your H1 Tag. The H1 text is usually the title of an article (<H1> Title </H1>) or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
5) Integrate Keywords in the Page Content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. I have read on some experts' blogs that you should use your keyword anywhere from 4-6 times to 10-12 times. My advice is to just write naturally.
